The Profit Letters

Last weekend, we had Dodgers’ tickets for a Saturday game—and my daughter noticed on our shared Apple calendar. She called, “Hey, what are you doing this weekend?” already knowing the answer.When I told her about the game, she hinted that a certain 3-year-old would love to go. You guessed it—my grandson loves baseball, thanks to […]

#15 Caught on Camera: The Illusion of Success

I still remember the day I got serious about my finances. I was Googling bookkeeping rates for QuickBooks Online, and I just about choked.$50–$100 per hour!?And that didn’t even include cleanup or strategy. Just data entry.I thought, “Okay… let’s say they work 5–10 hours a week… there’s no way I can afford that.”So I had […]

#14 I thought I could DIY my bookkeeping… it cost me thousands.

My family is obsessed with musical theater.  Two of my youngest daughters are so into musical theater that, honestly, “obsessed” might be an understatement.  So last weekend was a great weekend: we caught a teen production of Hadestown on Friday and followed it up with the Broadway touring cast of Mamma Mia on Saturday. Both […]

#13 “One of us is crying…” — Mamma Mia & the cost of going solo

Last week brought a delightful surprise—my third grandchild arrived a week and a half early! Thankfully, my daughter had her hospital bag packed and all the essentials ready, making the unexpected timing manageable. This experience reminded me: being prepared isn’t just about having a bag ready; it’s about anticipating life’s surprises and planning accordingly. In […]

#12 Planning Ahead: More Than Just a Hospital Bag

Last week I was flying out to pick up my youngest daughter after her finals—college mom duty in full effect. ✈️ And somehow I run into three different people from my hometown in Orange County on the same plane. Small world, right? I’m sitting in my aisle seat when my friend Sean walks down the […]

#11 Even Shark Tank winners need a CFO

Today I want to get real about KPIs—those key performance indicators that so many entrepreneurs ignore… or totally misuse. Let’s clear something up: KPIs aren’t just about revenue and profit (though those matter too).They’re about behavior—especially your customers’ behavior. Here are a few you can’t afford to overlook: Industry-Specific Metrics – Like Jimmy John’s tracking […]

#10 KPIs that matter: beyond the spreadsheet

Karen Lake here from Finance Makeover—and today we’re talking about two things that either make or break your business: Let’s start with the big one… Profit: The Real Measure of Success Revenue is exciting… but if your profit is disappearing faster than your morning coffee, we’ve got to talk. Here’s what you really need to […]

#9 HQ: We’ve got a cash flow problem

There are a million things you could measure… but if you only track three KPIs in your business, make them these: Revenue – How much money is coming in? Growth is the goal.Profit – Because revenue means nothing if you’re not keeping any of it.Cash Flow – The oxygen of your business. Run out, and […]

#8 The 3 KPIs Every Smart Entrepreneur Tracks