Today I want to get real about KPIs—those key performance indicators that so many entrepreneurs ignore… or totally misuse.
Let’s clear something up:
KPIs aren’t just about revenue and profit (though those matter too).
They’re about behavior—especially your customers’ behavior.
Here are a few you can’t afford to overlook:
- Service Quality – Are customers raving, or quietly ghosting you?
- New Customers – Growth = new faces.
- Customer Retention – Are people sticking around or running for the exits?
Industry-Specific Metrics – Like Jimmy John’s tracking food cost, sandwich speed, and waste. (Because no one wants a soggy sub—or a soggy bottom line.)
The better you understand how your customers are acting, the better you can shape your offers, your pricing, and your marketing.
But tracking the right stuff is only half the battle.
Here’s the KPI Formula I Teach My Clients:
To actually use KPIs (instead of letting them collect dust in a spreadsheet), you need five things:
Specific & Measurable – “Make more money” is not a KPI. “Increase Q2 revenue by 10%” is.
Relevant – Only track what truly moves the needle in your business.
Understood – If your team doesn’t get it, it won’t get done.
Reported Regularly – Data is useless if you don’t look at it consistently.
Actionable – Your KPI should lead to decisions, not just “huh, interesting” moments.
Because here’s the secret…
Your numbers tell the real story of your business. The only question is—are you reading it?
If you’re ready to stop guessing and finally build a data-driven business that actually grows profitably, I’ve got you.
It sounds like it is time for a Finance MakeOver.
Let’s clean up your numbers, boost your clarity, and get your business back in control—and profitable.
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