Are you Avoiding Your Numbers?
We help female founders build their business using the Profit Planner Method—to transform cash-eating businesses into consistent, predictable profit — even if they’ve avoided their numbers for years.
Let me ask you something.
What if becoming profitable was actually simple?
I know it sounds wild when you’ve been avoiding your bank account and hoping a big revenue month will magically fix everything.
That's not a character flaw. It's a knowledge gap.
And it's fixable.
Peace of Mind & Profitability
I'm Karen Lake, I’m a financial educator, founder of Finance MakeOver, and the person who finally explains business money in a way that actually makes sense.
I work with female founders who are great at what they do but never got the financial education to match. Women who are bringing in revenue — real revenue — but still can't figure out why the bank account doesn't show it.
Here's what I know for sure: you don't have a business problem. You have a profit plan problem. And that's something we can fix.
Not bad products. Not bad marketing. Not bad founders.
Cash flow. Profit planning.
The financial systems nobody taught us.
Believe me—I’ve been there. If my bookkeeper from ten years ago knew I was helping owners clarify their finances, she’d probably have a heart attack!
Fortunately, in 2021, I had the smarts to hire a financial coach, Bill, who taught me the business financial skills to make my company profitable. And two years later, I sold my business of ten years BECAUSE of my Financial Make0ver.
And now our Financial MakeOver team includes CPAs, Bookkeepers, and Fractional CFO's. Together we can give you the financial skills you need to make YOUR business profitable.
You can't YouTube your way out of this one. A random video won't give you a system that works inside your business, with your numbers, in your situation. That takes a proven method — and a community of women doing it alongside you.
I know. Nobody wants to hear that.
But I've watched female founders hit their biggest revenue months ever — and still not pay themselves. Still stressed. Still wondering where it all went.
Revenue is what comes in. Profit is what you keep. And if there's no system between those two things, the money just... disappears.
The Profit Planner Method closes that gap. A framework built for founders. Designed to actually work in a real business — not just on a whiteboard.
You don't need a finance degree. You don't need to hire a CFO. You don't need to spend hours every week drowning in spreadsheets.
You need a method. A clear, simple system that tells you exactly where your money is going, how to keep more of it, and how to pay yourself — on purpose, not just when there's something left over.
That's what the Profit Planner Method does. And it works even if you've tried everything else.
The Profit Planner Method gives you five clear phases: build your money mindset, organize your finances visually, create profit habits, eliminate debt strategically, and — finally — enjoy what your business actually earns you.
Clarity → Control → Profit → Freedom
Build your profit mindset
Shift how you think about money so you can lead your business with confidence — not anxiety.
STEP ONE
Organize your money visually
See exactly where every dollar goes. No more guessing. No more dread.
STEP TWO
Create profit habits
Simple, repeatable routines that make profit part of how your business runs every week.
STEP THREE
Cash flow control
Stop the end-of-month panic. Build a cushion. Pay yourself on purpose.
STEP FOUR
Tracking growth
Know your numbers. Spot problems early. Watch your profit actually grow.
STEP FIVE
It's free. It comes every Friday. And you can unsubscribe anytime (though most people don't).
It's not just about earning more — it's about keeping more.
Learning how money actually works inside your business. Thinking differently about profit. And finally feeling like your business is working for you.
In our FREE masterclass, we'll show you how to build a profit plan that grows your financial confidence as a founder.
Let's turn your business into one that actually pays you.