The Profit Letters

Can I describe your business to you? Day 1 of the month: Big deposit hits. You check your bank balance. You exhale. You make three decisions in twenty minutes — renew the software, upgrade the laptop, pay that vendor who’s been waiting. You feel competent. Strategic, even. You are crushing this entrepreneur thing. Day 27 […]

#56 Your business has two personalities (and one of them is a mess)

This weekend my best friend from High School, Donna, and I went to the open house at the new Lindon Temple. We almost didn’t go. They weren’t doing tickets this year — first come, first served. We figured we’d hit traffic, hit a line, hit something. Showed up early anyway, parked easy, walked right in. […]

#55 A flower bud taught me something about your business

Taxes are done. Take a breath. Seriously… pause for a second. Now let me ask you something honestly… How did it feel this year? Was it calm? Or was it stressful? Did you already have the money set aside? Or were you scrambling at the last minute? Because here’s what I see over and over […]

#54 Now that taxes are done… let’s be honest

Let me ask you something… How much do you owe for taxes this year? And more importantly… Do you actually have it? This is the week where a lot of business owners feel the pressure. You open that email from your accountant… You see the number… And your stomach drops. Because even if you made […]

#53 How much do you owe… and do you have it?

Business Finance for Women Master Class​ is here. If you’ve been feeling that quiet stress around money… or wondering if things are really okay financially… This is where we slow it down and make it clear. I’ll walk you through: • How to understand your cash flow • How to make confident decisions • And […]

#52 We’re live

“Sometimes we run so fast we forget where we are going and why we are running.” — David Bednar Let me ask you something honestly… Why are you working 24/7? When I sit down with entrepreneurs, one answer comes up again and again. It’s not because they love the grind. It’s not because they want […]

#51 Why are you working 24/7?

As many of you know, in our family, we go to church every Sunday—and in our faith culture, that usually means ties for the men. Which means… my husband Brace has a lot of ties. And I mean a lot. About 10 years ago, I bought him one of those motorized tie racks. It sounded […]

#50 Why my husband only wore 10 ties

This week was glorious. My oldest daughter came to visit our new home with her three young children — ages 4, 2½, and 9 months. Naturally, we decided to do something ambitious. We attempted to hike up the famous “Y” mountain above Brigham Young University. The “Y” is enormous — 380 feet high and 130 […]

#49 Sometimes the climb to the “Y” is easier with clear markers

As many of you know, both my husband Brace and I are cancer survivors. When you go through something like that, it changes how you see life. You learn pretty quickly what really matters. Three weeks ago, during my yearly breast MRI, the doctors saw a small nodule that wasn’t there last year. So today […]

#48 The three words every cancer survivor hopes to hear

A dear friend of mine, Robyn, recently sent me a video that may be the most powerful thing I’ve watched this year. It’s the story of Fatemah Khamenei, who publicly spoke out against the Iranian regime led by her own family. Listening to her describe what life is like under that system was eye-opening. Here […]

#47 Why freedom matters for women in business