The Profit Letters

Last week I told you about going to the opera for Valentine’s Day with my husband, Brace — the beautiful Cinderella production streamed from the Metropolitan Opera. And here’s a funny behind-the-scenes moment. When I was drafting that email, I told ChatGPT the opera was La Cenerentola, the Italian Rossini version I’ve always loved. But […]

#46 Are toxic money beliefs quietly running your business?

For Valentine’s Day, Brace and I went to see the opera Cendrillon — Cinderella — streamed from the Metropolitan Opera in New York to our local movie theater here in Utah. The costumes were stunning. The singing was incredible. And the sets were unbelievably creative. The whole production was built around books and literature — […]

#45 Every Cinderella needs a financial fairy godmother

Several years ago we were in Hurricane, Utah, spending time with our cousins.  My husband, my two daughters, and I went ATV-ing with our favorite cousins. If you’ve never been to that part of Utah, everything is red.Red dirt. Red sand. Red rocks. I made one critical mistake:I wore a cute shirt I actually liked. […]

#44 When a business looks good… but isn’t

When I was growing up, church activities were our entertainment — especially in middle school and high school. And the big event every weekend was a dance. I grew up in Southern California, in Riverside. My dad was a professor at UCR, so we went wherever the dances were happening — Riverside, Costa Mesa, Corona, […]

#43 You don’t need to do this alone.

As you know, we’ve moved to Utah, and lately we’ve been unpacking the garage and closets to get ready for a party this weekend. In the middle of it all, my husband brought me a box from his office and said, “I think this is yours.” Inside were three old, envelope-sized wallets. One was black […]

#42 Why I still believe in small plates for money

January always puts compliance top of mind for me. Especially if you run a business in states like California, New York, Illinois, or Oregon—places where employment rules, benefits requirements, and reporting laws change often. If you don’t have a system to track those changes, you’re left hoping nothing slips through the cracks.Years ago, when I […]

#41 January Is Compliance Month (Don’t Get Caught Off Guard)

As you start a new year, you’ll hear a lot of advice. But the truth is—growth doesn’t come from effort alone. It comes from systems. My brother David was 6’4” and a serious bodybuilder.He didn’t “wing it” at the gym.You’d call him on a weekday and say, “Hey, want to grab lunch?”And he’d say, “Nope. […]

#40 Start the Year Strong. Do the Hard Thing.

You’ve seen the commercials. But here’s what no one is talking about: Your business needs to get in shape too. Most entrepreneurs start a business for freedom—more time, more flexibility, more financial security.And yet… somewhere along the way, the business becomes exhausting, stressful, and cash-hungry. Here’s the good news:There are simple things you can do […]

#39 It’s time to get your business in shape

This is our first year living in Utah, and on December 27th — the morning we celebrated Christmas with all three of my daughters, my son-in-law, and our three grandchildren — we woke up to a light dusting of snow. It hasn’t snowed much since we moved here. In fact, this little snow didn’t even […]

#38 What a snowman taught me about money

Have you ever noticed how easy it is to avoid your finances?There’s no deadline.No one’s waiting on it today.No fire to put out. So we tell ourselves: I’ll do it tomorrow. Stephen R. Covey said it best: “The key is not to prioritize what’s on your schedule, but to schedule your priorities.” As business owners, […]

#37 Why do we avoid our finances?