One of my daughters is an incredibly gifted sewist.
Now, I’m old school. I would call her a seamstress. But she assures me that the new, hip Instagram word is “sewist.”
She makes the most adorable beach covers for her children. Sun covers, swimsuit cover-ups, whatever you want to call them – they are darling.
And they get used. They live three miles from the beach, so around their house, a cover-up isn’t a cute accessory. It’s required equipment. Those little ones would be crispy by noon without them.
Which got me thinking.
A lot of us run our businesses day to day… completely uncovered.
Not ready for the sun. Not ready for the surprise event that eventually shows up for every business owner:
COVID.
The landlord raising the rent.
Losing your best employee.
Losing your best client.
We’re just out there, exposed, soaking up UV rays without a plan. And for a while, nothing happens. The sun feels fine.
Then one day – you’re burned.
Because without a cash flow plan, without a profit strategy, you end up running in circles. Reacting instead of preparing. And eventually you burn out and start to hate the business you once loved.
My daughter doesn’t wait until the kids are sunburned to make a cover-up. She makes it before they ever hit the sand.
That’s what a cash flow plan is. Protection you put on before you need it.
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P.S. The sun is coming either way. The only question is whether you’ll be covered when it does.
