During a meeting with my mentor this week, he said something that stopped me in my tracks:

 “You need to dial in your mantras.”

 Not your goals. Not your metrics. Your mantras.

 Because here’s the thing: a mantra isn’t just a fluffy affirmation from the ‘80s.

It’s the internal script you reach for when you’re tempted to make a bad decision—especially with your money.

Me? I tape my mantras between the two mirrors in our bathroom.

I even have one on the mirror I use when blow-drying my hair.

One of my new mantras is…

“I would rather have a flat stomach than eat chips, sugar, and treats.”   I actually said this out loud, in the kitchen, to my beautiful 6-foot adult daughter this week

Her response? “No, no, no!”

Fair enough.

But this week’s video is about mantras that impact your business—not your snack drawer.

No flat stomachs required.  LOL

This Week’s Video… 

What Are Your CEO PROFIT Mantras? 

We walk through six powerful mantras—one for each letter in the PROFIT framework:

P – “I build profit into every decision.”  (Profit Focus)

R – “I don’t avoid my numbers—I lead with them.”  (Review #’s)

O – “I decide from data, not drama.”  (Operate with Real Data)

F – “I plan for profit before I perform.”  (Forecast)

I – “I invest in alignment, not impulse.”  (Invest)

T – “I measure what I want to multiply.”  (Track)

These mantras aren’t just motivational. They’re tools for decision-making and self-leadership.

Because profit doesn’t just show up in your bank account—it starts in your mind.

Try This:

Pick one mantra that hits home.

Write it on a sticky note

Say it out loud daily

Repeat it while checking your numbers

Let it become your new normal.

Because when your mindset shifts—your money follows.