I have to show you this picture.
This is Penelope. She is a skinny little thing… and she loves fat suits.
Not one fat suit. A collection.
She has a white one. She has a pink one. Every Halloween, she has options.
Most little girls dream about princess dresses and sparkly shoes. Penelope dreams about fat suits. I have no idea why. But it makes me laugh every single time.
Here’s the thing about a fat suit.
Underneath all that padding is a skinny little kid. The padding isn’t her. It’s just strapped on.
And a lot of businesses are wearing one.
Underneath, there’s a lean, healthy core business – the offers, products, and clients that actually make you money.
But strapped on top is the padding:
The software subscriptions nobody has logged into since last year.
The service you keep offering because you’ve “always offered it,” even though it barely breaks even.
The spending that made sense two years ago and never got a second look.
From the outside, everything looks big and busy. Revenue is moving. Money is flowing.
But padding doesn’t make you money. It just makes everything heavier.
Now, Penelope has one big advantage. When she’s done, she unzips the suit and steps out.
In business, you have to find the padding first.
That means analyzing your expenses, line by line, and asking one question about each: is this making me profit, or not?
Then the work is simple. Increase what’s making you money. Decrease or cut what isn’t.
Simple – but not easy. Because every expense has a story, and every story sounds like a good reason to keep it.
That’s exactly what Profit Essentials helps you build.
It’s my $97 foundation course designed to help you stop guessing, organize your business money around profit, and start making clearer financial decisions.
So you can stop skating to the wrong music — and finally get your business into a financial rhythm that works.
👉 Start Profit Essentials here
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